How To Become An Expert At Something You Know Nothing About
The expert is someone who is recognized as a reliable source of knowledge, skill or ability in a particular area. Note the term « recognized as » rather than simply someone who is those things. There are genuine people who are knowledgeable and skilled in their field, who are not recognized as experts because no one knows who they are or what they do. Similarly there are « experts » out there who are seen as skilled and knowledgeable, but who may be a long way from the best in their field. I’m sure you can think of someone you’ve met who you have heard is an expert but failed to impress.
The question arises: How do you become an buy a book review essay? The fastest and simplest way to be recognized as an expert is to advertise your credentials. By credentials I mean, the years you have been in your industry, the awards you have won, organizations you belong to, certifications you hold. All of these are social proof that other people believe you are an expert and have denoted you as such. This proof is nearly as important as testimonials. Especially in today’s world where testimonials can be spoofed so easily.
This is a website that allows you to give potential buyers an opportunity to read a sample of your book. I put these widgets on the buy page for each of my books. If a visitor clicks on the widget, they are shown a « The Story Behind the Book » blurb while the sample loads. This is an ideal spot to put a paraphrased differentiation statement. It will prime the reader for the sample. It should be a paraphrased version because the reader may have already read the primary statement on the website before clicking on the Bookbuzzr widget.
The status is as good as being a university professor, which I also had for many years. If I were into status and pedestal-standing, which I’m not, that would be another reason for loving to be a writer. It’s important to some writers.
So you should find out what the writer’s area of expertise/specialization is – and then ask for something else. Yup, have the writer write on a topic she knows absolutely nothing about.
Instead, in this environment, you must offer irresistible bait instead, through the use of effective marketing language. The shopper (or in this case, the fish) will then come running, they will tell all their friends and they will bite your book hook willingly. A great book marketing strategy does not sell, but rather entices the visitor to action.
There are professional resume writing certifications and organizations, and you can find a legitimate resume service there. Keep in mind though; there are also many good writers who are NOT in these organizations for one reason or another. The cost of them is often a primary factor. So, just because your resume writer is not part of these groups, does not mean that they are not very good at what they do.
I believe that my concept of tomorrow’s book stores and events will become reality in the very near future. With technology today, the Internet is fast becoming tomorrow’s everything. It’s a « giant brain » containing information on how to do anything. It’s a shopping center where I now buy most of my stuff – from flash drives for my computer (ranging from $3.95 5o $117.00 for the same thing), to laptops shipped to my home.to book.
For some, this might be more difficult than it seems. Expert status is not just given, it must also be claimed. If you are an expert at what you do, there is absolutely nothing wrong with identifying yourself as one. If you’re not, do what it takes to become one. Authenticity and integrity are powerfully effective marketing tools.
Book Reviews take the longest and they will go a long way to persuade your fans to purchasing your book. They serve as a vote of confidence in making a good decision. There are many bloggers who will provide a review of your book on their site and their followers are always looking for the next great book! Reviews are how you build your reputation with your potential fans and it will make the difference in how readily they choose to purchase your book.
Just haphazardly placing your elements on the cover with no regard to basic good design will not sell your book. It will not speak the message inside your book. It will not tell the story. Worst of all, it will not invite your customers in for the read. Now that you know better, you can avoid the UNPROFESSIONAL stamp by following the tips above. Use your valuable book cover real estate to speak your message and invite your potential buyers in for the read.